This is a revised edition of a book that was first published in 1965 and has been out of print for some time now. The book was originally a fundamentally new attempt to provide a methodical approach to problems of graphic design. The student id taken step by step from the first rudiments to more elaborate and complex processes. Pictorial and formal elements are analysed and their inherent rules extracted. The knowledge acquired through this logical treatment of the material cab be learnt; it should be part of every designer’s and typographer’s equipment.


The methodical approach to learning design can also be applied today to designing on the computer display screen. Automatic word processing with the personal computer (PC) is becoming increasingly widespread. Desktop publishing calls for an exceptionally high degree of conceptual thinking and methodical procedure. And operators in this field will find that this book, which Is systematized to match computer needs, provides and invaluable introduction to the subject.