Introduces the graphic language of typography and the fundamentals of type use.

Provides practical and contextual information on working with type: the terminology of type and type setting, the historical evolution of typography and type design, rules and conventions of professional practice, and key decisions on type selection and page layout.

This new edition’s revised structure is designed to enhance the connections between practical and theoretical knowledge and to relate key contemporary typefaces more explicitly to the development of type design and print history.

Readers can review their deepening knowledge of the subject through a series of study notes.