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Integrated Marketing Communications: The holistic approach
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Integrated Marketing Communications is a new text which will answer the key questions of what marketing communications is, how it works and why it is such a vital contemporary marketing function. It is a comprehensive and authoritative overview of this complex and rapidly evolving area.
Availability
| D2200017 | 658.8 YES i | Trisakti School of Multimedia Library | Available |
Detail Information
| Series Title |
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| Call Number |
658.8 YES i
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| Publisher | Butterworth-Heinemann : Oxford., 1998 |
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| Language |
English
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| ISBN/ISSN |
0750619236
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| Classification |
658.8
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| Edition |
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| Statement of Responsibility |
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Other version/related
No other version available