Here you'll learn how to make the most of the two essential elements of layout and design: type and illustrations. Using an effective "show and tell" format, the authors explain how words and pictures can be combined for the most impact. Outstanding ads, newsletter, posters, brochures, and other examples from leading designers show design principles in action. You'll learn the basics of typography, including how to choose and use the right type style and how to avoid common errors, when and how to use photographs or illustrations, and how to combine them in the right format to make a good layout. You'll also find a collection of great examples that show how words can work with pictures to create truly effective communication.