APA Style

Percy, Larry. (2008). Strategic Integrated Marketing Communications: Theory and practice . Oxford: Butterworth-Heinemann.

Chicago Style

Percy, Larry. Strategic Integrated Marketing Communications: Theory and practice. Oxford: Butterworth-Heinemann, 2008. Electronic Resource.

MLA Style

Percy, Larry. Strategic Integrated Marketing Communications: Theory and practice. Oxford: Butterworth-Heinemann, 2008. Electronic Resource.

Turabian Style

Percy, Larry. Strategic Integrated Marketing Communications: Theory and practice. Oxford: Butterworth-Heinemann, 2008. Electronic Resource.