APA Style

Katz, Helen. (2008). The Media Handbook: A complete guide to advertising media selection, planning, research, and buying . : Taylor & Francis e-Library.

Chicago Style

Katz, Helen. The Media Handbook: A complete guide to advertising media selection, planning, research, and buying. : Taylor & Francis e-Library, 2008. Electronic Resource.

MLA Style

Katz, Helen. The Media Handbook: A complete guide to advertising media selection, planning, research, and buying. : Taylor & Francis e-Library, 2008. Electronic Resource.

Turabian Style

Katz, Helen. The Media Handbook: A complete guide to advertising media selection, planning, research, and buying. : Taylor & Francis e-Library, 2008. Electronic Resource.